Today’s social media platforms learn everything there is to know about us which allows them to reshape our habits and ultimately monetize our attention. At Fitext, they aim to redirect that power to improve public health through a one-stop shop: a health based social media ecosystem that is incentivized to use our data to help us reach our wellness goals.

For this project, we led a high-impact, creative, and proactive social media campaign to spearhead the transformation of their advertisement. Focused on Instagram, TikTok, X, and LinkedIn, the project was designed to elevate Fitext’s brand presence and refine their market capabilities.