Beginning as a garage project called MyWay in 2009, Inokim has developed into the premier destination for high quality electric scooters. Inokim aims to reduce commuter dependency on large-footprint conventional vehicles, gas or electric. Inokim designs their scooters to be the best portable transportation solution by making them quick-folding, lightweight and powerful. Inokim predominantly sells on the East Coast of the US and would like to expand their West coast customer base. Our responsibility was to research how, what and where Inokim should advertise to achieve this goal.