Tutatet is an AI-powered, on-demand peer-to-peer tutoring app designed to serve as an educational resource for STEM related subjects by matching students based on their academic strengths and needs. Our TAMID analysts completed two separate projects to develop Tutatet’s product and grow their presence in the market.

The first project focused on building overall brand awareness. We have driven growth through content creation on the website and LinkedIn, developed marketing strategies by establishing posting schedules, and conducted research to identify the most effective methods for attracting clients. Additionally, we have engaged with key influencers and educators to gain insights into consumer preferences and what would incentivize others to invest or be involved with Tutatet.

The second project involved conducting comprehensive market research and data analysis to develop strategic recommendations aimed at optimizing the client's app prior to its market launch. We surveyed hundreds of middle and high school students to gather insights into their perceptions of tutoring services and the value of peer-to-peer learning. In addition, we conducted in-depth interviews with a select group of students to gather detailed feedback on the app's user interface and design. Following the analysis of this data, we synthesized our findings into actionable recommendations to guide the client's product development.